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Back in the twenty-teens the growth hacking/lean startup approach took over. Some of the overly aggressive tactics from those times were dropped relatively quickly but many of them were adopted as standard best practices but never really talked about in the same context again. Earlier this week I had someone ask me about when to…
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He who makes a beast of himself relieves himself the pain of being a man. Hunter S. Thompson I wouldn’t say I feel the “pain” of being a (hu)man but there’s definitely a lot to process on a daily basis normally — not to mention in times of chaos on uncertainty. This is why I make sure to…
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Sometime around 2016, before “The Force Awakens” was released I started on a new music project with my long time (musical) partner in crime Tom Hummer. Several years prior, when we were in a band together called Thoughts of Crossing, we had made a joke about starting a Star Wars-themed band called “The Han Solo…
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When I was still in the Director of Client Delivery role, I had the chance to oversee a really cool project that we worked on with GoDaddy. The idea was to build a theme framework that leveraged Gutenberg and GoDaddy’s recently acquired CoBlocks, ultimately producing a very flexible theme that makes it easy for anyone…
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We recently-ish moved to Urbandale, IA to save my wife from an unnecessary commute. At our old house, we had several large trees in the backyard that we used to set up some fun things for our kids. The new house was an upgrade in many ways, but we don’t have any trees, so we…
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I recently discovered that while Brightcove has a lot of documentation available for a wide variety of topics, they don’t really dig into limitations of each topic or the specifics in terms of how to really get them working. They do have a default connection to Google Analytics BUT it’s all done via API so…
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Almost a year ago, 10up was approached with an idea to run a lab to help evaluate, test, and establish a set of best practices for hyper-local publishers to optimize their revenue. (10up’s post here) One of the coolest challenges of this project for me was to step away from the normal project/platform delivery processes…
