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Give Yourself Permission To Recover
Had a good conversation yesterday that made me kind of verbalize what I’ve been feeling and shifting towards in terms of my default mindset. Your value is measurable in many ways. Many people (and companies) get caught up looking at value in a way that is heavily weighted by how much time you’re putting in.…
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Getting to market vs entering the market
While it’s important to look at your existing customers for insights and growth opportunities, it’s also important to look at the market and the customers you don’t have. It’s not uncommon for a business to have a core customer segment that plateaus or even starts to shrink — especially in tech. When this happens, we…
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Teaser – Life Update
An eagle attacked one of our ducks and now it needs antibiotics twice a day. Every time I come close they swim out in the pond so I have to hop on my paddle board and chase them to shore so I can catch him and give him his medicine. A real thing I never…
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To Live Boldly
I’m actually having a lot of fun with this whole #Bloganuary thing. that’s me as a writer and general person, not even me as the guy working on the team who put it together. Today’s prompt “above” is “What does it mean to live boldly?”. I think of being bold as having confidence in knowing…
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My Favorite Toy(s) As A Child
I had some technical issues last week which blocked me from getting my #bloganuary posts live. Because I am a huge nerd, and a kid at heart, I wanted to go back and post on this prompt. Also… there’s no way I could narrow it down to a single toy so I’m going to go…
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What comfort zone?
I’m starting the #Bloganuary challenge a little late and am going to do my best to participate as often as I can. What I’ve learned from other challenges is that trying to play catch up usually ends with my giving up and/or not having any fun with it. Today’s Prompt Write about the last time…
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Understanding Reader Engagement and Loyalty
When I first started in digital marketing I was focused almost entirely on social media and blogging. Because it was so new, a lot of people/clients were happy with the high-level engagement metrics that were offered from each social network and I was fresh out of college and not wise enough to really question it.…
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Lessons Learned From My First 3 Months of 3D Printing
Over the last few years my wife and I have been trying to move away from getting our kids a lot of little things for their birthdays and Christmas. We feel like, while they may be temporarily interested in a toy set or collection, it’s never lasting as their interests are always changing. This year…
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Why DC Universe Failed Hard: A Content as The Product Story
Before we dig in too deep here… I’d like to establish myself as a fairly serious fan of DC Comics, specifically Batman. Evidence submitted: 3/4 of my arm tattoo real-estate to Batman-themed work. 4+ long boxes of mostly Batman-related comics in my office. 1/2 of my office wall space dedicated to Batman posters, comics, and…
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Rethinking Data Collection To Avoid Heartbreak
This is very much a post for myself to log my thoughts and learnings as I continue to take on new projects and opportunities that require me to work new mental muscles. tl;dr – We need to be very aware and intentional about what data we collect about our users. Not just for the sake…