Category: Strategy
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Getting to market vs entering the market
While it’s important to look at your existing customers for insights and growth opportunities, it’s also important to look at the market and the customers you don’t have. It’s not uncommon for a business to have a core customer segment that plateaus or even starts to shrink — especially in tech. When this happens, we […]
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Why DC Universe Failed Hard: A Content as The Product Story
Before we dig in too deep here… I’d like to establish myself as a fairly serious fan of DC Comics, specifically Batman. Evidence submitted: 3/4 of my arm tattoo real-estate to Batman-themed work. 4+ long boxes of mostly Batman-related comics in my office. 1/2 of my office wall space dedicated to Batman posters, comics, and […]
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Google News Initiative Ad Revenue Lab
Almost a year ago, 10up was approached with an idea to run a lab to help evaluate, test, and establish a set of best practices for hyper-local publishers to optimize their revenue. (10up’s post here) One of the coolest challenges of this project for me was to step away from the normal project/platform delivery processes […]