Category: Strategy
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Problem: A lot of organizations are still following a format for requirements focused on years of experience. A “year of experience” isn’t a consistent or equally comparable way to measure anything. Instead of assuming that a person would have experienced the things needed to do the job successfully in a given period of time… why…
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While it’s important to look at your existing customers for insights and growth opportunities, it’s also important to look at the market and the customers you don’t have. It’s not uncommon for a business to have a core customer segment that plateaus or even starts to shrink — especially in tech. When this happens, we…
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Before we dig in too deep here… I’d like to establish myself as a fairly serious fan of DC Comics, specifically Batman. Evidence submitted: 3/4 of my arm tattoo real-estate to Batman-themed work. 4+ long boxes of mostly Batman-related comics in my office. 1/2 of my office wall space dedicated to Batman posters, comics, and…
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Almost a year ago, 10up was approached with an idea to run a lab to help evaluate, test, and establish a set of best practices for hyper-local publishers to optimize their revenue. (10up’s post here) One of the coolest challenges of this project for me was to step away from the normal project/platform delivery processes…
