This is very much a post for myself to log my thoughts and learnings as I continue to take on new projects and opportunities that require me to work new mental muscles. tl;dr – We need to be very aware and intentional about what data we collect about our users. Not just for the sake […]
Category: Data
GDPR Friendly Implementation of Google Analytics
If you haven’t dove head first into the ever-changing world of data regulations, data compliance, and general data management you might be feeling a little overwhelmed when it comes to confidently tracking any kind of insights or analytics on your user’s behavior or interactions with your digital platforms. My anxiety started to accruing at a […]
Tracking Brightcove Analytics With GTM via The Data Layer
I recently discovered that while Brightcove has a lot of documentation available for a wide variety of topics, they don’t really dig into limitations of each topic or the specifics in terms of how to really get them working. They do have a default connection to Google Analytics BUT it’s all done via API so […]
Google News Initiative Ad Revenue Lab
Almost a year ago, 10up was approached with an idea to run a lab to help evaluate, test, and establish a set of best practices for hyper-local publishers to optimize their revenue. (10up’s post here) One of the coolest challenges of this project for me was to step away from the normal project/platform delivery processes […]